Build your Audience

We, at SHOW, believe in building your audience.

Why?
You need an audience for all your marketing needs, period! So the next step forward is to build them up.

How Would I do that?
The answer is not complicated as you might have thought. All you do is engage them, talk to them, or even get them involved in your videos.

We have introduced a couple of features that will help you engage with them, listen to their needs, and even change your strategy accordingly. If you repeat these processes will in turn help you build your audience at every iteration.

OVERVIEW

We have brought out quite a number of features and options as part of our BYA (Build Your Audience) Initiative. Here, we will give you an idea of how these features work and where you can access them in the SHOW app.

Let's start off with our Lead Generation tools where we have given you quite a number of options to collect leads. One way to collect leads is to ask your viewers to fill up a form to collect email addresses at any point in time in the video. You can even insert links in your video using our call-to-action feature to help your viewer access a particular product or service mentioned in the video.

These are some of the ways in building your audience apart from features that include making your videos interactive and even use surveys/polls in your videos. You can brand your videos and even use our marketing tools to build your audience. There are many features and options that you can try out here at SHOW.

OUR BYA FEATURES

Our BYA (Build Your Audience) features include the following:

FORM: It also known as the Turnstile feature is a major help in collecting leads. You can insert forms in your videos in two ways. You can either get your form to appear by pausing the video or pop up in the video player. You can know more about this feature here.
PROMOTE CTA: This is our CTA or Call-To-Action feature where you can insert anywhere in the video. These CTAs can be used to guide your viewers to take the next step. You can use different forms of CTAs, either a button, text or even HTML. You can go to our Promote page to get more information.
MEDIA SEO: You can use SEO to promote your videos and get a better reach, in turn, building up your audience. You can check how you can use SEO for your videos here.
INTERACTIVE VIDEO: You can insert a button in your video at a specific time to redirect your viewer to a URL or to a different segment of the video relevant to your question. A good example to use this would be in a teaching video where your viewer can skip an irrelevant topic to go to a relevant topic. There are many uses for this feature. Learn how to use this here.
BRANDING: You can brand your videos with your logos and even remind your viewers of your brand. Learn how to brand your videos here.
SURVEY/POLL: You can insert survey/poll questions in your video at a specific time to engage your viewers. You can create different types of questions, it can be either multiple-choice, checkbox, start rating, or just a text box. Check out our Survey/Poll page to know more about it.
MARKETING TOOLS: This is where we present to you some marketing tools that will help you market your videos. You can check out our Marketing tools page to know what we offer.